Job Description

The Western Railway Museum is seeking a sharp and motivated Marketing /Events Coordinator to join our team in our office in Suisun City, CA.

ABOUT THE ORGANIZATION:

Since 1946, the Western Railway Museum (WRM), in Solano County, California has preserved the regional heritage of electric railway transportation for present and future generations. A museum of interurban transit equipment, it holds the largest collection of Sacramento Northern Railway equipment and offers an array of family fun activities including over 50 historic cars on display, railway exhibits, the Museum Store and Gift Shop, and historic streetcar and interurban electric train rides. The museum is operated by the Bay Area Electric Railroad Association (BAERA), a non-profit organization that was created to foster interest in streetcar, interurban, and mainline electric railroad operations, and to preserve these rapidly vanishing pieces of history.

Our museum is supported by a community of nearly 1,000 members, 100 volunteers, alongside revenue from ticket sales, museum store sales, cafe sales, and generous tax-deductible donations from organizations and individuals alike.

POSITION SUMMARY:

Reporting directly to the Executive Director, the Marketing/Events Coordinator will be instrumental in crafting memorable and positive experiences for our museum guests during special events.

We are looking for a creative thinker who possesses strong interpersonal skills. This position plays a pivotal role in raising awareness of our museum. You will be responsible for implementing a strategic marketing plan aimed at increasing visitor traffic, thereby ensuring the sustainability of our organization.

If you are passionate about creating impactful experiences and are eager to contribute to the growth of our museum, we would love to hear from you.

EVENTS:

• Coordinate, facilitate, and promote our three premier annual events.
• Strategize ways to enhance current events and create new events. 
• Track event expenses, registrations, ticket sales, comparison reports, attendance, etc.
• Ensure events are successful, cost-effective and remain within budget constraints.
• Oversee all aspects of event logistics including staging and organization of supplies, setup, teardown, vendor coordination, and contracts.
• Collaborate with the Volunteer Coordinator to ensure ample volunteers are available as needed during special events.
• Post-event logistics such as organizing and returning all supplies to their places, sending thank you cards, coordinating post event debrief meetings and creating post event reports and meeting notes.

MARKETING: 

• Coordinate social media posts, reels, advertising ads and boosts, website updates, digital and email marketing efforts. 
• Graphic design: draft marketing materials including flyers, posters, banners, digital ads, graphics and event programs. 
• Keeping calendars and marketing documents up to date.
• Assist with the tracking and documentation of visitation metrics.
• Lead promotional and marketing activities for all events.
• Provide administrative support to management and assist other staff members with special projects as needed.
• Brand Consistency: Maintain a cohesive brand identity across all communications, ensuring all messaging reflects the museums identity.
• Other duties will be assigned as required.

ABILITIES/SKILLS: (Ideal Candidate) 

• Strong writing, editing, and proofreading abilities with a focus on marketing copy.
• Knowledge of digital marketing strategies, including social media and content marketing.
• Excellent project management skills and the ability to manage multiple tasks effectively.
• Proficiency in content management systems, social media platforms, and intermediate to professional graphic design skills.
• Strong computer skills, including the ability to understand and use platforms such as; Google Workspace, Constant Contact, website CMS, Canva, Simpletix, and Square. 
• Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
• Understand, appreciate, and thrive in a team environment.
• Highly organized and detail-oriented.
• Be able to respond to changing situations in a flexible manner to meet current needs.
• Outstanding customer service and communication abilities(verbal and written)
• Creative and resourceful problem solver
• Likes to have fun!

EDUCATION/EXPERIENCE:

Candidates must possess a high school diploma or GED. While a Bachelor's degree is preferred, we are open to considering applicants with 5-10 years of relevant experience in lieu of a degree.

PHYSICAL REQUIREMENTS:

• This position involves regular walking, standing, sitting for extended periods of time.
• May involve stooping, kneeling, crouching, reaching, and moving or lifting up to 20 lbs.
• May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods.
• Exposure to outdoors, heat, cold, rainy, windy conditions as needed.

BENEFITS:

• Medical
• Dental
• Optical
• Paid Vacation
• 403(b) Retirement Plan
• Employee Assistance Program (EAP)

For a preview of what your costs would be for medical, dental, vision, if you join our team, click here!

SCHEDULE:

• Monday to Friday
• 9:00 AM - 5:30 PM
• Evenings and Weekends as needed

COMPENSATION:
$52,000 - $59,000 (DOE)

This is not a remote position.

Anticipated Interview Dates: In-person interviews are anticipated to begin the week of December 16, 2024  with a start date of mid-January 2025.

View OUR WEBSITE

Job Tags

Full time, Outdoor, Flexible hours, Weekend work, Afternoon shift, Monday to Friday,

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